Types of SEO: A Comprehensive Guide to Improve Your Website's Ranking

Search engine optimization (SEO) is a complex process that requires a deep understanding of the algorithms used by search engines to rank websites. There are 12 types of SEO, each with its advantages and disadvantages. This article will provide a comprehensive overview of each type and explain how they can help you improve your website's ranking.

Black-hat SEO

is a strategy that takes advantage of the weaknesses of Google's search algorithm to rank higher in its search results.

Tactics such as creating paid or fraudulent links, excessive use of keywords, cover-ups, etc., are some techniques used in black-hat SEO. These practices can give instant results but can hurt your website if Google detects them. Therefore, it is recommended to avoid black-hat SEO. On-page SEO optimizes title tags, internal links, HTML codes, URLs, images, and many other web page elements to improve ranking and user experience. The main goal of technical SEO is to help Google bots crawl, interpret, and index the pages of your website correctly.

For example, creating an extensive XML sitemap and making your site mobile-friendly are just some tactics used to help web spiders filter and classify your pages based on their content. For more information, see our publication on technical SEO. International SEO is a type of SEO that improves your website's organic traffic from different areas and languages. If you want to be successful in international SEO, you must adapt to the cultural context of your target market and allow them to transact in their currency and language. Use the correct format for dates and times depending on where they appear in the list.

If you have any questions, talk in your native language. International SEO aims to create an excellent online experience for its target audience. On-page SEO, sometimes called on-site SEO, is the process of optimizing the content of your website. This can include body text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is helpful for search engines to understand your site's content.

Once Google understands your website, it can reward you by showing it in the relevant search queries. Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is about creating exposure and trust for your company, which can ultimately result in more visitors and sales. Most off-page SEO work focuses on link building. If you don't know what link building is, it's the practice of getting other reputable websites to link to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve user experience (UX).

As search engines and their algorithms become more complex, these requirements change, which means this type of SEO is constantly evolving. Your technical SEO efforts must be efficient to ensure no problems with traceability and user experience. Local SEO is a variation of SEO that focuses on a specific area rather than a national approach. It's about increasing your online presence in your community and promoting your products or services to local customers. Some ways to improve your local SEO include creating personalized landing pages, optimizing your local profiles, sending spam to Google Maps, creating local links, and much more. Effective on-page SEO relies heavily on high-quality informational content.

Not only does content that is going to rank well have to solve problems that no other page is solving (or at least solve those problems better than other available resources), but it also has to be top-notch, according to Rand Fishkin from Moz - it should be ten times better than any other content available. If your content has nothing to do with anything else, it will rank well. The most important part of on-page SEO is ensuring your content is impressive. But many other factors make a page rank well in search results.

Keywords are essential - if you're writing an article about a topic, you'll include relevant and related keywords - but ensuring those keywords are fully optimized for success can give your SEO a big boost. But on-page SEO goes beyond keywords; having a site accessible for visitors to navigate is also essential if they want additional information. However, it's hard to know where it is; they're not likely to stick around if they can't quickly find what they're looking for. Good design is also crucial; you should provide a good user experience in every way.

Defining off-page SEO

is a little more complex; creating links is the first - and arguably most important - off-page optimization.

This is an essential part of SEO but also one of the most challenging tasks; getting links to your site helps attract visitors and shows Google that other people on the Internet value your content and that your site has authority. Establishing positive relationships with bloggers, journalists, social media personalities, and people behind websites similar to yours are positive off-page SEO practices; commenting on other blogs can be helpful too; guest blogging is still a popular off-page SEO method; hanging out on Reddit and in relevant forums can also help. A lot of this may not seem like SEO, but that's because you've focused on page signals; SEO has a lot to do with your overall online presence - and off-page SEO focuses on it - often, it's more about you as a content creator than about your content itself.

Some people classify technical SEO

as a subset of on-page SEO, but here, we'll treat it as its type.

Technical SEO - in short - deals with factors that appear on the page, but it has to do with helping search engines crawl websites efficiently while improving user experience (UX). As search engines become more complex, so do their requirements for technical optimization; this type of optimization must be done correctly if you want good results.