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The key difference between SEO and paid advertising is that SEO involves "organic ranking," meaning you don't pay to be in that space. To get the most out of your local SEO efforts, you'll want to ensure you have all the essential fundamentals in place. This will put you in the best position to capitalize on your results immediately. To understand how search engines work, it's necessary to have a basic knowledge of their algorithms. This will form the basis of your SEO practices. To help you get started, we have compiled a list of useful SEO tools, their categories, and a summary of Raven SEO.
Additionally, if you want to take a more guided approach to learning SEO or train your entire team, check out the Moz Academy SEO Essentials certification. A good SEO auditing tool, such as Moz Pro's Site Crawl, will find problems such as broken pages, links that don't work, duplicate content issues, and other technical SEO issues. Social media and SEO marketing work well together, so don't neglect the social aspect because it can boost your SEO efforts. By following these steps and best practices, you can ensure that your website or content ranks higher on Google and drives more traffic to your website. With this comprehensive guide to SEO, you can become an expert in no time!
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