As an SEO professional, staying up-to-date with the latest SEO concepts is essential. Google's Page Experience and Core Web Vitals, released in June 2021, are two of the most important concepts to understand. Core Web Vitals are a set of standards that Google will use to measure the user experience of a page. All Core Web Vitals must meet the minimum threshold to use the associated ranking signal. Google has also announced that mobile-based indexing will become the new standard.
Currently, around 55% of web traffic comes from mobile devices, which is expected to increase. It is no longer enough to have a website optimized for mobile devices; now, mobile devices must be prioritized. Automation and machine learning are becoming increasingly crucial for SEOs as they provide real-time data and automate repetitive tasks. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is another concept that SEOs should be aware of. Although not an algorithm, it can indirectly affect rankings if best practices are not followed.
This includes paying close attention to the knowledge graph. Ultimately, SEO is optimizing a website for search engines to rank it in the top positions of organic search engine results. To stay ahead of the competition and maximize your website's visibility in search engine results pages (SERPs), it is essential to understand these concepts and apply them correctly. Here are some tips for optimizing your website for SEO:
- Optimize your content - Make sure your content is relevant and up-to-date. Use keywords strategically throughout your content to help search engines understand what your page is about.
- Improve page speed - Page speed is an essential factor in SEO. Ensure your website loads quickly by optimizing images, minifying code, and using a content delivery network (CDN).
- Optimize for mobile - Mobile devices account for over half of web traffic. Ensure your website is optimized for mobile devices by using responsive design and ensuring all content is easily accessible on smaller screens.
- Use automation and machine learning - Automation and machine learning can help you save time and get more accurate data about your website's performance. Use tools like Google Analytics to track your website's performance and adjust as needed.
- Pay attention to E-A-T - Make sure you are following best practices when it comes to E-A-T. This includes providing accurate information about yourself or your business on your website and linking to authoritative sources.
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